About MINTY®

Breath sprays and fresh breath products haven't changed much in decades.

Most options are purely functional. They're often overly sweet, bulky to carry or simply not that enjoyable to use. I believed there was room for something better.

So I started MINTY® in Amsterdam.

The idea was simple: create a breath spray that delivers serious freshness, but looks and feels more like a premium personal care product. Something you'd actually want to carry.

Getting Ice Shock Right

Creating it took time.

Ice Shock was developed together with a cosmetics laboratory in Europe. Through multiple rounds of testing and refinement, we worked on the balance of menthol, sweetness and intensity until it delivered exactly what I was looking for: an immediate cold hit followed by a clean, fresh finish.

The result is our first product: MINTY® Ice Shock.

Small enough to fit in your pocket. Powerful enough to make a difference when you need a reset.

After coffee. Before a meeting. During travel. After lunch. Before a date.

The MINTY Standard

Everything we create is built around three principles:

Performance
Freshness should be immediate, powerful and long-lasting.

Experience
A product you enjoy using, not just need.

Design
Premium, minimal and made to be carried.

This Is Only the Beginning

Ice Shock is the first MINTY® product. Our ambition is to create a new generation of premium freshness products that combine performance, design and everyday convenience.

More will follow, but only when they're right.

Thanks for being here early.

Berry
Founder, MINTY®
Designed in Amsterdam.